Kassidy Leigh Photography

SERVICES:

Brand Identity, Print Design, Digital Design

OBJECTIVE:

To build a brand identity from scratch for Kassidy Leigh Photography, including a full brand kit, brand guidelines, and digital assets to implement on the website and social media.

SOLUTION:

Kassidy—the lady behind Kassidy Leigh Photography—is a photographer for weddings, couples, and families based in the Lancaster/ Lehigh Valley area (and always down to travel!) The sophisticated yet simple logo speaks to the gentle nature of Kassidy’s style in documenting the most memorable days and seasons of life. The down-to-earth color palette of terracotta, rust, and gold hues echos the warmth of working with Kassidy as she captures a variety of posed, candid, and in-between moments. The three fonts of choice represent the feeling of these special moments; keeping it fun yet intentional, and always unique to each session. (Note: all photos are by Kassidy Leigh Photography)